You are your personal brand

You are your personal brand

You are your personal brand

In this dawn or advanced technology where the internet is ubiquitous and social media channels take a chunk of everybody's time, branding is important. Likewise, the trends in business marketing are also evolving. If people are working with companies, nowadays the consumers are more willing to do business with people rather than companies. They now prefer human interaction. The values people look for when doing business have also changed, as well. Nowadays, they look for sincerity and honesty; involvement and availability; excellent service, and speedy delivery.

With branding, you attract clients that match well with your niche and business.

There are two types of branding: personal and business branding.
Personal branding is focused on you and who you are. You can ask for guidance: who you are, what you want to do, how you want to be remembered, and how other people see you. You can ask people, especially your employees, what they see when they look at you.

Many entrepreneurs do not do personal branding, but if you like it, you are a personal brand. You need to know who your brand is, otherwise, you will not be consistent. The trick is to make sure that you are in synchronization with each other. For example, if your business is about sports apparel, then there's something wrong with your branding.
A lot of entrepreneurs do not like to be in the limelight. This is normal, however, please keep in mind that people want to deal with people-real people. When you are just starting up and your business is still small, the owner is the face of that business. It is wise to create a personal brand with your clients; they are more likely to deal with business owners that know and like.

Of course, there are other things that count, as well as the quality of your products or services. People will have a look at your business when they like you, and when your product and service is marketed to the right target audience, and then you have everything in order.

As a personal brand, you want to be an expert in your niche. As an entrepreneur, you have something which many people want and/or need. This is always the case with business owners. owners, if you do not look at that way. It is wise to invest in knowing and learning about your niche and what makes it work. It is very important to find out what distinguishes you, as a person, from your competition.

More about Tineke
If you want to know more about Tineke, please watch her free training, which is all about how to stand out from your competition. A full-time training course about how you can define your ideal client and it's free at the end.
You can register with this link and pick a time that suits you this week.

If you want to visit more websites or Tineke please look at these links:

If you want to see what you are doing here,
how do you do business?

3 things to know in Financial Planning

If you are starting or thinking of starting your own business, it is a good idea to keep in mind that every business has its risks. Any business, no matter how fool-proof it is believed to be, is a potential for failure if not managed properly. Whether it is an emerging business, or a business that is already making profit, without proper management and handling, it is doomed to head for a train wreck.

One of the most important, and sadly often overlooked when running a business is financial planning. There could be a variety of reasons: not realizing how important it is, not having an idea where to start and how to do it, or just not bothering to create a financial plan. No matter what the reason is, it isn’t going to be good for the business.

Creating a financial plan helps you see the bigger picture and guides you in setting both long-term and short-term goals with regards to your finances.  

Unfortunately, though, 60% of female business owners neglect their financial planning; so it should come as no surprise that about 35% of female entrepreneurs have less than 25,000 euro turnover. You can’t call that a business, can you?

Financial planning isn’t that hard if you have all the information you need.  There are 3 things that you should know before you start planning your finances:

1.       Know your numbers

Not a lot of women are good with finances, so they resort to hiring a bookkeeper. This is totally fine, as long as you are still aware of how your numbers are.  A book keeper can record transactions and produce financial reports, but these data are futile if the business owner does not know how to process them.

The first step in financial planning is knowing your turnover in the previous year. You would need to know how much you made and how much you lost; how much was the profit and how much were the expenses.

2.       Know Your Expenses

Your bookkeeper probably already has a record of the previous year’s expenses, and you just have to look at the overview to see how much you spent and where you need to cut expenses.

If you sell different products or services, you can also allocate how much you want to spend per product or service. Marketing is also an essential part of a business and it doesn’t come free. Growing your business substantially means you need to hire more workers, and allot some more for their salaries. Those are some of the expenses that you would have to consider when making your financial plan.

Essentially, your expenses should be less than your profit. Weigh up your expenses and see where you could cut corners.

3.       Know Your Target

Lastly, you need to look at your productive months. Some businesses are seasonal, and every business has months that are likely to be better than the others. Take a good look at your financial report and count how many productive months you have. Next, divide your total turnover by the number of your productive months, and you should make out your monthly target.

Every month, you need to make a minimum of your target to be on top of your finances. It is advisable to check on this at least monthly to stay ahead of the curve; as well as to be aware if you’re getting behind, and you need more marketing efforts.

Now this may seem like a lot of work, but trust me, you are missing out on your business advancement if you do not plan your finances. Plus, it also gives you a sense of control, along with knowing when you need to step up a little more.

If you want to learn other tips and tricks in growing your business exponentially, Download the free report of the thorough study: How Women do Business”

Buy my book. Massive Business Growth for Women

Have a look at my website

Or apply for a free next level consultation of half an hour.

To your success.

Tineke Rensen

How clear is your vision?

How clear is your vision?

A lot of people confuse and sometimes interchange their vision and mission. It should be the other way around. Just to clarify, your mission is the heart of your company, while your vision is a tool to express your mission. That is true for a lot of business and companies, regardless of the service or product they provide.

When you have set a mission in mind, you can start to create your vision for your business or company. Your vision should cover your goals, both long term, and short term. The first rule is to set an attainable goal. A lot of entrepreneurs, especially neophytes, tend to set goals that are too big, even bigger than they thought it was. Goals that are too big would eventually intimidate and then delay your progress. This is often due to not knowing how or where to start. Goals that are too small aren’t advisable either because you wouldn’t be challenged.

The ideal vision and goals should excite you; it should motivate you to get out of your comfort zone. It must drive you to try something new. Otherwise, there would not be any progress; the results would be the same as the last one.

Moreover, you have to be challenged. If your set of goals and vision doesn’t challenge you, you will get bored very easily and you will lose enthusiasm quickly.

Setting your vision and goals doesn’t necessarily mean that you are also certain on how to achieve them. This is a common misconception, and it just stops potential entrepreneurs from ever starting. The only important you ought to know is what your first step would be. Whatever your first step leads to will give you an idea of what to do next.  You will look around and see opportunities arise. You will meet people who can help you with your next step, or you will read an article, and suddenly, you will know what the next step will be.

More about Tineke
If you want to know more about Tineke, please watch her free training, which is all about how to stand out from your competition. A full hour training about how you can define your ideal client and it is free with nothing that will be sold at the end.
You can register with this link and pick a time that suits you best this week.

If you want to visit more websites of Tineke please have a look at these links:

If you want to see where you are at with your business and how other women are doing business nowadays, download the free report of her study:

How Women do Business